Firm Turns Focus to Increasing Brand Awareness with Strategic Hire to Support Projected Growth
Location: Pittsburgh, Pa.
Date: March 14, 2017
Michael Baker International, a global leader in engineering, planning and consulting services, today announced that Leanna Anderson has joined the firm as Executive Vice President and Chief Communications Officer.
In this role, Ms. Anderson will serve as a member of the executive leadership team overseeing the firm’s communications strategy and the integration and implementation of a broad range of public relations and marketing activities directly tied to the firm’s strategic direction. She also will lead efforts to elevate the Michael Baker brand to further support the firm’s projected growth and position as an innovative leader in the industry. Ms. Anderson is based in the firm’s Pittsburgh headquarters and reports to Michael Baker CEO, Brian Lutes.
“Leanna comes to Michael Baker at a critical time in the firm’s growth and ongoing transformation toward higher performance,” said Mr. Lutes. “Leanna’s leadership in shaping and communicating how We Make a Difference in the lives of our stakeholders—including clients, team members and the communities we serve—will be critical as we seek to achieve excellence globally.”
Ms. Anderson brings more than 20 years of corporate and agency experience to her new role. Previously, she served as vice president of marketing, corporate communications and sales support for ServiceLink, where she established the communications department, recruited her team, and oversaw the strategic planning and implementation of an enterprise-wide internal and external communications program.
Prior to her role at ServiceLink, Ms. Anderson was the vice president of corporate communications at LANXESS. She led all facets of corporate communications for the company’s North America region including: strategic planning; team recruitment; senior-leader counsel and revamping and enhancing communications channels and programs. For Siemens Water Technologies, she served as the director of corporate communications and developed executive communications programs, leading communication efforts during a strategic turnaround initiative that included restructuring and merger and acquisition activities.
“I am proud to join a global firm known for its expertise, passion and industry leadership,” said Ms. Anderson. “I look forward to putting my experience to work to further advance the organization with its constituents and drive a broader awareness of and appreciation for this critical work.”
Ms. Anderson is a graduate of Leadership Pittsburgh XXXI and serves as a guest speaker for the Indiana University of Pennsylvania School of Journalism. She previously served on the board of directors for the Neighborhood Academy, where she chaired its marketing committee, and also was a member of the National Association of Manufacturers Public Affairs Steering Committee.
She holds Bachelor of Arts degrees in Journalism and English from Indiana University of Pennsylvania.
About Michael Baker International
Michael Baker International is a leading global provider of engineering and consulting services, which include planning, architectural, environmental, construction, program management, and full life-cycle support services as well as information technology and communications services and solutions. The company provides its comprehensive range of services and solutions in support of U.S. federal, state, and municipal governments, foreign allied governments, and a wide range of commercial clients. Michael Baker International has more than 6,000 employees in more than 90 locations across the U.S. and internationally. To learn more, visit www.mbakerintl.com
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Contact: Justin Falce